Conclusion from our research to date.

After looking at a variety of different music videos covering each of the 3 genres, we have came up with a few ideas on the genre of our video and also a rough idea of a song. The music genre we have chosen to use is alternative/ indie and the video genre will cover the illustrative category. After choosing the genre of our music video we have researched artists and bands that fit into this type of music. These will be listed on our mood board and this is further research before coming to a final decision of a song choice and band name. When we looked at other indie/alternative videos and artists we came to the idea of using one of Two Door Cinema Club's songs as we like the simplicity of their videos and the idea of seeing the band perform but also having the illustrative aspect as this appeals to their target audience. We came up with the idea of having just one male singer and having the rest girls playing the instruments. This way you can see the band perform but also see what happens throughout the story. Our target audience is people our age who enjoy indie music. This age range covers roughly 16-30 year olds. The band will also appeal to both male and females.