Analysis of Magazine Adverts - The Verve.

This magazine advert for the verve is very unusual. The image is very distinctive and almost creates a very dark, mysterious atmosphere. The lack of colour and different textures created makes the image quite disjunctive as there is no significant link to the single title. The image is very monotone and surreal as it looks like an abstract photo of the sky and a landscape. The contrast in black white and browns creates a very interesting tone as they work well together but emphasise the surreal elements of the photo. The darker border at the centre of the advert creates a main focusing point as the remainder of the background and photo just look like clouds. The layout is quite simple the the text is centralised as there are no separate images, just one that is used as a background. I like the simplicity of the colour scheme as it doesn't distract you from any other elements such as the text or the image itself. The type of shot used is a high angle, long shot. This is very effective as it makes you look at the image at a different perspective and makes you realise what it actually is even though it is quite abstract due to editing. Editing has been used very carefully to make this image look the way that it is. Alterations have been make to the colour and also the contrast has been increased so that it looks more dark and 'mysterious'. I will be using graphical elements in my own magazine advert as this is a common convention in the indie genre so these skills may be needed. I think the contrast between bright and dark in the image is what makes it so successful. The fonts that are used are very simple but still stand out. The band name and song title are centralised in the middle of the advert and this is purposely done as it is layered on top of a brighter area of the image so that the bold, black font can be seen. The font size is not too big but still big enough to see. This way you can focus on the image and the text and doesn't create one main focusing point. The song title is 'Love Is Noise' and you can see that there is no link to this and the advert itself. This is quite effective as it makes it more imaginative and leaves you to make your own decision of what it is trying to express. The more important information is located nearer the bottom of the magazine advert where the background is darker so a white font is used. The text is quite small and minimal but enough information is provided for the user to understand what it is that they are advertising. The information explains the download itself, exclusive information and their website. This is enough information to include because if there is too much text the viewer may get bored of reading it and will lose interest. Overall I think the design of this magazine advert is very appealing and interesting. I like how it has no clear link to the artist or single title which makes it so surreal. The textures that are created by the colour palette and editing skills makes it look more realistic and also makes a 3D aspect. The clear, bold font is also a success and the centralised alignment of the text also works well and creates more room for the viewer to focus on the image.

Analysis of Magazine Adverts - Foals.

I fine this Foals magazine advert very appealing and eye catching. The images are very unusual and the drawn designs are extremely detailed but have no significant relevance to the release of the new single which expresses the disjunctive aspect. The images relate to the font as the font also looks like it has been drawn so this ties the two elements together. I previously analysed on of Foals album covers which was also a drawn design which had the same font so this shows that it linked.  This drawn aspect seems to be very consistent throughout the indie genre so this is something I may consider when designing my digipack or magazine advert. The layout is quite organised as the image spreads over from right to left. This makes the text easier to read and also makes you focus more on the image itself. Some images seem to be clearer than others. Hearts, Sun and other elements of weather seem to be clear in the image so this may be linked to either the song or the album. I like how the vibrant purple background complements the whites, pinks and blacks and blues. The title instantly stands out as it is located in the top left hand side of the advert so even if the image doesn't explain the advert, the viewer can instantly see that it is Foals. The font style can also express this as it is mostly used for their other albums and singles text. There are no particular types of shots used as there are no photographs on the advert but I think the layering of the drawn images is very successful due to editing. Graphical elements have been used to create this collage effect and I personally think that this works very well. The images have no clear meaning to them and they also look quite child-like but there may be a link to the artist expressing a certain feeling memory or emotion. I think the font style used is one of the main successes of this magazine advert as it looks like it has been drawn out to the link to the image. If it was any bolder or a different colour, it would distract you from the image and it wouldn't work as well. The band name and single title stats off with a very big font to catch your eye then the text gradually gets smaller to provide additional information. This information is very important and is another thing that I will have to consider when designing my own magazine advert. It needs to tell the target audience when it is to be released, inform them of any exclusive tracks or versions, provide a website so they can look for further details and specifically what it is they are advertising. This advert does this very clearly. The information is specific although they could provide extra,  more exclusive information as text is very minimal. Overall the design is very effective. The images and text complement one another as they are of similar styles and the colour scheme makes the advert instantly stand out. Common indie conventions can be seen in this advert and I will adapt these when developing ideas on my own magazine advert.

Analysis Of Magazine Adverts - Laura Marling.

This magazine advert is very simple and basic but very effective. The use of abstract design can be seen which is a common convention in her type of genre. The neutral colour scheme works very well and complement the plain background and text. The image itself is quite unusual but I like how the dark patterns highlight the lighter flower in the centre which creates a focusing point and an interesting contrast. There is no direct link to the image and the artist which makes it more appealing and imaginative. The drawing expresses the detail that has been inputted to the image and helps emphasise the human shaped figure in the centre which shows it is appropriate to the album. The images are of natural forms as you can see leaves and tree like figures which makes it very unusual yet effective. This also merges into the human figure which adds a different aspect to the image and shows that it is quite disjunctive. The layout is also very simple as the image and text is centralised. This makes the advert more aesthetically pleasing and easier to read and look at. The colours work well together which also makes it a success. I like how the use of one single bright colour highlights particular elements of the image. There is no specific type of shot used as it is a drawing although the image does cover the majority of the the page which makes you focus on the image more closely. A lot of graphical elements have been used to create this magazine advert. Editing has benn used on the text to align the context and also the image would need to be edited so that it looks successful as a whole. I like how the font style works well with the image itself as it is quite feminine and the larger size makes it stand out immediately to the viewer. The overall effectiveness of this design is very eye catching and unique. I like how complex the image is and how well the text links to the genre of the artist and provides important and relevant information.