Examples of other texts that fit into our alternative/indie genre.

This video 'Skinny Genes' by British recording artist Eliza Doolittle fits in well with our genre. The song was released on April 11 2010 and it came from her own album called 'Eliza Doolittle' which is very catchy and the indie-pop genre is very clear throughout the lyrics and visuals of the video. Her style is also very indie and eye-catching and the bright colours create a very vibrant theme. These characteristics will be taken into consideration in our music video to keep the genre consistent and clear.

'Norgaard' by The Vaccines is quite a short song but is a good example of the genre we are aiming to use. The lyrics relate to their target audience which makes the visuals so appealing. The song is from their debut album 'What did you expect from The Vaccines?' which was released on 14 March 2011 and the indie genre is consistent throughout the whole album. I like the simplistic setting of this video and also the performance and story aspect of the video. This way the lyrics has a relationship with the visuals. The band is becoming more and more popular and their style is very trendy so is appealing to their target audience.

This video by Vampire Weekend is what we aim for our video to look like. I like the performance aspect of the video as the set is very basic but makes you focus more on the band as a whole. The editing is used very effectively to make the movements and visuals more static. The bright outfits of the band members also break up the plain background and helps express the indie style.

Little Comets are very popular in the indie/ alternative industry. I like the features of this video as they express this genre very clearly. Some examples include regular costume changes, high quality editing, simple sets, performance from the band and the lyrics relating to the visuals. We may choose to use these common indie conventions in our music video.

This video by Two Door Cinema Club is another good example of our genre of our band. They have regular eye contact with the camera and I like the variety of camera angles and shots that are used. The mise en scene is quite complex as there are many locations but once again I like the performance aspect as well as the story so that it expresses the genre clearly. Their style is once again very fashionable which appeals to fans of the indie genre and the bright colours stand out even more.

This video by The Ting Tings focuses more on the performance of the band more than the illustrative aspect. I like the plain, simple set and it makes you focus more on the band and it doesn't make the video hard to follow. I like the characteristics of the camera angles and shots as they work well with the artificial lighting. They make the video more interesting as the contrast to the simple idea of the video.

This video is in more of a realistic setting but it helps tell the story and captivates the audiences attention throughout. The indie genre of the song is quite catchy and their unusual style also stands out which appeals to the audience as it makes it more interesting to watch.

As a group we will take specific features from each of these videos for inspiration for our own music video. We will adapt and challenge these characteristics so we can make sure our band fits into the indie genre just like the other artists do.