Showing posts with label Analysis. Show all posts
Showing posts with label Analysis. Show all posts

Monday, 10 October 2011

Magazine Advert Analysis

This is an advert for Noah and the Whale's tour however the advert itself still features similar qualities. The image used is the album cover of the band's latest album. It features the band posing, in a simple room but as the image moves down it merges into a street at night. It is only a section of the album cover used but it is clearly the most predominant and relevant section for this advert; the band are touring so need to be the main feature. The font of the Artist name is identical to the album artwork and stretches the exact length of the image which is central placed on the top half of the page. The bottom half, as seems to be common is for the detailed information about the tour. The dates are all structured and follow the font style of above. The use of the 'sold out' in bright red both draws the audience’s attention and also makes tickets seem more desirable if there are fewer available. It is also a practical element as of course tickets for these shows are no longer available. The colour scheme matches the album and contrasts well in black and white on the page. There is of course other colours featured in the image but on black and white these work well. The image also appears to have been edited to create a slightly diffused glow on the artists, or it could perhaps be the effect of merging two photographs together. The shot used is a mid shot from the front capturing the band equally from all their different levels. There is also a small advertisement for the new album at the bottom, this would encourage previous fans of the band to go out and further listen to the music in preparation for the live show. The writing is kept central to keep consistency throughout, however the album image has been placed in the right bottom hand corner; this could be to attract attention for anyone simply flicking through the magazine as it would be something that might catch their eye. I like that the image is small as it does not draw away from the advert itself. If I was to create an advert for tour dates this would be a good template of what I would hope to achieve.

Magazine Advert Analysis

 This advert contrasts completely to The Smiths advert I looked at. This is much more current and relevant to today’s market. The almost messy presentation reflects the style of the band as well as the title of 'mind chaos' I think from looking at this it seems many adverts are based on the album that they are advertising as oppose to the band itself; the band should be recognisable in their style but it is the album they are clearly trying to sell. The image is simply the album artwork and it occupies the majority of the top half of the page. This is the most obvious way of reflecting the album as it is what represents it, I think as the image ties in well with the rest of the page it works effectively and is something I should consider using as it seems a theme that the album artwork is used in the magazine advert for this genre and possibly on a more wider scale. The same font is used consistently and is again brought through from the album artwork. It is the size of the fonts that actually vary, with the most important information being the largest and smaller details obviously smaller. The artist name is included in the image four times so clearly they did not believe including this a fifth time would be necessary allowing more space for further information. The inclusion of 'the debut album' at the top of the page would make the advert seem more appealing as again people want the new and latest bands so an new band with their first album would be something worth listening to, it encourages a neutral view from the audience as this is the first album they will have produced so do not have a reputation to fall back on as of yet. Including the singles however pulls in the audience by recognition. As a new band, the artist themselves may be less recognised than the songs so including the single names would attract an audience that recognises them. Highlighting the release date is also important (we can see this from the bigger size) because it is what they want the audience to remember, they want them to go out and buy it so this is essential information I will be sure to include. Also the use of website information seems to be used on many adverts so this is something else to consider.
The background reflects the style of the poster and of the band as a whole. The paint splats are simple and sparingly used which i think is effective as well as using just one colour, as with the image on top it could be a bit too much. It reflects the album title and the style of the album covers exactly which is something that ties the whole advert together as a whole creating an overall very effective advert.

Friday, 7 October 2011

Magazine Advert Analysis

This is the promotional poster for The Smiths This Charming Man record. Although it is not designed for a magazine it still features the conventions of a poster and gives the same details which would be included in a magazine advert. The first thing to look at is that it matches to the cover of the record. The image is that off of the vinyl cover, and the colour scheme and font is identical. Having consistent artwork and style for the release is definitely effective and something I will be using as it ties all the advertisement together; if people were to see this advert when flicking through a magazine then they would also recognise the record cover; this is what I will be aiming to achieve. The use of two colours is typical of The Smiths so again this colour scheme represents the artist well. It is important that the colour scheme reflects the music and style tastes of the audience. The image itself is most likely aimed at the album title of 'This Charming Man' in an ironic sense. I like the use of reflection in the water as it adds another element to the image, as opposed to just a man lying in water. The style of the man reflects the age of the photo. His style is that of the early 80's in which the record was released. The use of the camera looking down on the man reflects the image of the man being inferior as of course he is lying supposedly passed out in a on the ground with his face in a puddle. The image is the predominant feature of the poster, taking up three quarters of the page. However the other quarter includes lots of information. The artists name is written in the font always used to represent The Smiths so acts as a logo for them. The font is bold, easy to read and very simplistic. The colour matches that of the image and stands out well against the background, so would be easy to read from a distance of sorts. This is something to consider as looking a magazine, the audience could just be flicking through and that would catch their eye. The largest font on the page is the title of the record, this is what will stick in the audiences mind and so will make them more likely to listen to the song and then buy the record. Using the words 'The new release' or 'The new single' appears to be common on adverts. Using the word 'new' adds appeal as the audience are always looking for the latest thing, so advertising it a new would appeal to people who aren't necessarily fans of the band itself. Other details are in a smaller font, as of course they are less important. This is information that is read after the audiences' attention has already been grabbed. Below this is then the logo of the record label the band is signed to. This also appears to be something that is necessary to include on the magazine poster. All writing is central to the box in which it is contained and is fairly spread out, with more space left for the larger writing and smaller text bunched closer together. This achieves the effect of the writing not looking too crowded yet also not overly spread out so that there is just blank space.