Back to the drawing board...

After the video feedback, we have gone back to looking more in depth into videos from our genre, primarily those that just involve the band and a performance. We will be taking a large amount of inspiration from these as we know that these are effective techniques that work.



I personally really like this video, the idea of it is really endearing and works well to engage the audience. The editing may be a bit slow for what we are trying to achieve, but the idea of the band all together just 'messing around' on tour is something that works very well and would be achievable with the time and equipment we have. It also adds a bit more fun to the video which is something I think would work with the song we have chosen. It would mean that the video becomes more illustrative and disjunctive than we originally planned, however our original idea was not successful so this is something we need to consider.



This video is really simple, something we have been told and have seen works well. Personally I think it is a little too simple, however the set up and the idea work well as a whole. the framing of the shot and positioning of the band is something we will take note of as well as the lead singer and the huge focus he controls, from when he enters to his dancing and lip synching. The idea of them packing away at the end builds interest and adds a more quirky appeal.



What I've taken from this video is the camera angles used when filming band performance. This is a vital element we need to look at to achieve a good quality video and to keep the video and shots interesting, so is something we'll be focusing on looking into.



This video is very similar to the Bombay Bicycle Club video in that is simply a mix of the band performing and messing around in various places. Again I think this is something achievable and more relaxed and endearing to the spectator. It shows the band away from performing which is something many fans want to see and it makes them more accessible as artists to the public audience. We could take a lot of inspiration from the shots used in this video as well as some of the ideas if we were to pursue this type of video.

DigiPak Inspiration

As I was struggling for inspiration to go into the inside panels of my digipak I looked at Bombay Bicycle Club's inside to see what they had done. They used an image and the displayed information concerning the album. This is something I think would work well with my digipak and I will be experimenting with this idea. 

Inspiration

Although I have liked the song for a while, I have only recently come across the video for Shuffle. It instantly captured my attention by the simplicity and how entertaining the video was with such a simple concept. I think this is something we could take forward, although it isn't possible for us to create footage of a tour, it is certainly something we can replicate and something we can aspire to. I particularly like how personal the video is and I think this really makes it more enticing to watch; it gives us an insight into the band's real life which fans are interested in.

Research and Planning - (Beyonce - Who Run The World)

This is a very high budget video by Beyonce which fits in the amplification/ disjuncture genre. It uses the conventions of a band and solo artist performance. Beyonce could also be included of the idea of the 'star image'. She makes the record company a substantial profit through her songs and music videos as she is so popular worldwide. The conventions that are used demonstrate the effective use of camera movement and angles, editing, post production digital effects, lighting and mise en scene. Her look and style is very attractive which makes the viewers hooked. The choreography is also a huge part of the video and makes it successful as a whole. The close ups identify different features and show her facial expressions and emotions. The song is very catchy and the visuals have a strong link with the music. The theme of 'girl power' is expressed by the display of many women joining together to create a force. This is very clear throughout the video and works well with the song.

Research and Planning - (Avril Lavigne - When your gone)

This video fits into the illustration music video genre. The story is quite emotional and down beat and this is shown as the lyrics match the visuals. It is quite different to Avril Lavigne's other music videos as they are usually quite upbeat and positive which expresses her 'care-free' attitude. The same common conventions are used in a band and solo artist performance in this video. These are significant as they highlight the complex use of camera shots, camera movement, editing, lighting and mise en scene.

Research and Planning - (Jessie J - Nobody's Perfect)

This video by Jessie J fits in the amplification/ disjuncture genre category. It is quite unusual but the visuals are still relevent to the lyrics at some parts. She also lip syncs and has eye contact with the camera which keeps the viewer interested. The complex mise en scene is the key feature in this video and her fans would know that that is her style and matches her personality. Common pop conventions are used such as bright colours, unusual costumes, artificial lighting, good quality editing and complex camera shots and angles. Her body language and close up shots show her humour as well as other emotions she experiences throughout the video as the mood changes along with the lyrics of the song.

Research and Planning - (Kelly Clarkson - My Life Would Suck Without You)

This video by Kelly Clarkson is an illustration piece. It is quite a stereotypical pop music video as the story is easy to follow and is very upbeat and makes the viewers feel good. A variety of conventions are used which makes the video so successful as a whole. They help express her personality which makes the breakup so comical as you can see her emotions and feelings. Her style is very trendy which attracts the viewer's eye. Fast and complex editing is used as well as a variety of camera shots and angles which works well with the temp and genre of the song.

Research and Planning - (Lenka - The Show)

This video by Lenka is an illustration/ amplification text. It is quite simple but uses complex editing to add a different effect. The story is quite easy to follow and fits well into it's genre type. It uses all of the common conventions of a solo artist performance such as gestures, eye contact, expressions, close up lip syncs and unusual camera shots and angles. The variety of mise en scene is very effective as it makes the story more interesting and keeps the viewers hooked. The bright and vibrant colours also work well with the upbeat and positive song. Her costume is quite girls and fashionable and the complex editing adds humour as it makes the video more unique. The lyrics and beats of the music have a strong connection to the actions of the artists which shows it is also in the amplification category.



Research and Planning - (Dev - Bass Down Low)

This is an example of an illustration music video. The female electropop artist suits this music video as the music relates well to the visuals and lyrics. It looks like a normal pop video due to the use of conventions such as mise en scene, artificial lighting, effective editing and trendy outfits. There is no story to the video although there is a party atmosphere which is consistent in Dev's videos so this will appeal to her fans. Her look fits into the type of genre and her gestures and body language highlights her iconic attitude and personality. The camera movements and shots are also very effective and make the video more successful as a whole. the video looks at a higher standard and quality which is normal for a pop video as it is the most common genre. 

Research and Planning - (Vato Gonzalez - Badman Riddim)

This music video is an example of an amplification/ disjuncture text. It is very unusual but the artists still lip sync and the lyrics have a link with the visuals. The outfits that the artists wear are quite fashionable which shows their own style which fits into their own music genre but the costumes they dress up in adds humour and shows their personality. The music also has a strong links with the visuals as the artist's actions and gestures are always in time. Their facial expressions also links well to the music genre of the group. The quick editing and change in camera shots and movements makes the video more interesting and captivating. The mise en scene also works well as it separates the lip syncing of the artists to the more fun side of it when they are messing around with the props outside on the set. The animations also work well with the theme of the video as they act like villains. The bright colours create a positive and upbeat atmosphere and the post production digital effects add to the comical theme.

Research and Planning - (Birdy - Skinny Love)

This music video by Birdy is an example of an illustration text. Birdy is a young female solo artist who does a lot of cover songs. This video highlights her young age and feelings and emotions. The lighting is very dark and no artificial lighting is used. Her costume is quite basic but still trendy and shows she has her own style. The video has no clear story behind it but the change in set and location demonstrates that it is relevant to the lyrics and music. The run down house is quite iconic as it stands out to the viewers and the change in camera movements and shots is also effective. Close ups are used on the piano to show her passion for music. Editing is also used to slow some shots down which could also have a meaning to the song. She has eye contact with the camera and uses gestures and emotion to tell the story which is a common convention of a solo artist performance. The mise en scene works well with the genre of the song as it shows her vulnerability and connection to the song itself. The lyrics are very meaningful and work well with the conventions that are used.

Research and Planning - (OK GO - Here it goes again)

This music video by 'OK GO' fits into the amplification/ disjuncture genre category. It was very basic and simple but the routine that the band do keeps the viewer intrigued which makes the video so unique. It is very unusual as it is so different to other music videos with the same music genre but the lack of conventions used make it stand out more. The costumes that they wear make them look quite trendy and fashionable so the viewers and fans would think that they fit into the current music industry. The colours that they wear break up the lack of set and lighting. There is no mise en scene as it is just a plain room with a silver background, this makes you concentrate more on the band and their routine on the running machines. There is no story to the video and the lyrics have no meaning to the actions and movements of the band themselves. The routine is in time with the music so this is the key feature that is noticed. The song is very repetitive and the lip syncing is very accurate which makes you focus more on the song. There is no camera movement or challenged camera shots that are used which is also very unusual for a band performance. The routine on the treadmills is quite complex and the lip syncing adds humour so it keeps the viewers hooked.