Final Ancillary Texts - Becca

DigiPak Redraft

DigiPak Inspiration

As I was struggling for inspiration to go into the inside panels of my digipak I looked at Bombay Bicycle Club's inside to see what they had done. They used an image and the displayed information concerning the album. This is something I think would work well with my digipak and I will be experimenting with this idea. 

Digipak Feedback

The Digipak:
I knew I would have to make a lot of imporvements on my digipak when I originally handed it in, so the feedback was necessary to help give me some ideas as to what I could do in replacement of the inside panels. I will be looking into featuring images of the band on the inside or possibly using lyrics from the album as the current panels do not work at all. This will be my main focus during the changes. /i will also be making a few changes to the smaller details such as the barcode and adding in record label details and further information.

Magazine Advert:
The feedback for this was much more positive and I will be continuing with the simple advert as it is. The only details I will be changing is making the text below the image smaller as well as filling in all the extra details and just refining the details

Digipak Mock up

This is my completed mock up for my digipak.

DigiPak Mock-up Ideas

This is my first mock up of the outside panels on my digipak. There are several things I will be editing and this is very much a rough idea, however it does give a clear representation on what I am planning to produce. Feedback and further editing will provide me with a lot to work on. I also need to add in record company details and other information. 

I have designed two mock ups for the inside of my digipak to experiment with different techniques. They are of course similar to coordinate and match the front of the digipak however I have tried different colours and techniques. At present my preferred mock up is the second one, I feel it varies more to the outside panels and creates a bit to present on the digipak as oppose to a repeating the pattern from the front. I will of course wait for feedback and then consider where to go on from there.

 I will also be including a booklet in my digipak that will be placed in the far left sleeve of the pak, It will include song lyrics as well as photos and swords from the band. It will also feature some of the images from the cover to continue the theme.

Mock DigiPack.

Outside Panels

                                                                Inside Panels

Spines

Here I have constructed a mock version of what I wish to achieve or something similar. The images that are included in the digipack will not be used as they are not my own photographs but during the time of filming we will produce a photo shoot and take many photos and I will pick which ones I think look most effective and best quality. I like the consistent colour scheme used here as it is very simple but the colours work well together. The fonts are also very simple and I may change these depending on the choice of images. I think the use of drawn images and animation are very eye catching and fit well into the indie genre as this is a common convention used. The cat theme represents the cat 'Pablo' and this needed to be consistent throughout the whole digipack so I used cat elements on most panels. The panoramic shot of the trees works quite well but I am still unsure whether it fits in with the theme at this stage but they do create an interesting contrast. The grey pocket located on the inside panels will hold the insert booklet. Many changes will be made to the final digipack and the pictures will be of a greater quality although this draft version indicates my ideas at this stage.

Drawn out mock version of DigiPack.

Outside Panels

                                                                     Inside Panels

Here I have drawn out my mock version of the digipack. This shows my ideas at this point although this may change suring the making of my actual digipack. Colour schemes, fonts and images are not final yet but I will experiment with photoshop to see what else looks effective. I have produced a few mock versions of each panel previously and I may choose to use one of these but I need to see which ones work better with others. This is because I would like the panels to all link in some way. The front cover will be the main basis of this so I will decide on this first then work through the remaining panels. I am interested in editing images to make them more unique and different to other albums out currently. This is also a convention in the indie genre so this will also link to the band and other artists. I will also need to produce a spine which will simply include the album name (Pablo and the People), the record label information and possibly the band website. I will also start deciding on and constructing a record label name and logo.

DigiPack and Extras Research

I have looked into how bands in our genre market their album and what they offer to fans. Here I have looked at The Wombats store on their website. They sell an 'exclusive limited edition fan boxset' to fans which includes various things that I could consider including in my digipack or as an extra.
They include a vinyl of the album, which is not that unusual for the genre, however it is not something I would consider advertising or promoting as much. If I was to offer an alternative to a CD it would be the option of  a download as this is more accessible for our audience.
The T-shirt is an interesting idea to consider as many bands have these. Having an artist create a T-shirt for you as The Wombats have would also help to increase popularity and widen the audience as fans of the Artist would then be encouraged to listen to the band by association.
Offering alternative covers and extra photos or postcards as The Wombats have is something I would strongly consider including in the digipack as it encourages fans to buy it as oppose to download it because they want exclusive features. This is clearly a strong selling point so including these things would make the digipack more desirable.
Offering a bonus track is another selling point as fans would not want to miss out on a song by the band. This is something I would consider including as a special feature of the digipack.
Having anything signed would also make it more appealing and so this is also something to consider if I was to include any information such as this inside my digipack or on the magazine advert.

Looking at this I have gained some ideas into what to include in my digipack and how to make the it sound more appealing if I was to advertise it.