Magazine Advert Analysis

This is an advert for Noah and the Whale's tour however the advert itself still features similar qualities. The image used is the album cover of the band's latest album. It features the band posing, in a simple room but as the image moves down it merges into a street at night. It is only a section of the album cover used but it is clearly the most predominant and relevant section for this advert; the band are touring so need to be the main feature. The font of the Artist name is identical to the album artwork and stretches the exact length of the image which is central placed on the top half of the page. The bottom half, as seems to be common is for the detailed information about the tour. The dates are all structured and follow the font style of above. The use of the 'sold out' in bright red both draws the audience’s attention and also makes tickets seem more desirable if there are fewer available. It is also a practical element as of course tickets for these shows are no longer available. The colour scheme matches the album and contrasts well in black and white on the page. There is of course other colours featured in the image but on black and white these work well. The image also appears to have been edited to create a slightly diffused glow on the artists, or it could perhaps be the effect of merging two photographs together. The shot used is a mid shot from the front capturing the band equally from all their different levels. There is also a small advertisement for the new album at the bottom, this would encourage previous fans of the band to go out and further listen to the music in preparation for the live show. The writing is kept central to keep consistency throughout, however the album image has been placed in the right bottom hand corner; this could be to attract attention for anyone simply flicking through the magazine as it would be something that might catch their eye. I like that the image is small as it does not draw away from the advert itself. If I was to create an advert for tour dates this would be a good template of what I would hope to achieve.