This is an example of an illustration music video. The female electropop artist suits this music video as the music relates well to the visuals and lyrics. It looks like a normal pop video due to the use of conventions such as mise en scene, artificial lighting, effective editing and trendy outfits. There is no story to the video although there is a party atmosphere which is consistent in Dev's videos so this will appeal to her fans. Her look fits into the type of genre and her gestures and body language highlights her iconic attitude and personality. The camera movements and shots are also very effective and make the video more successful as a whole. the video looks at a higher standard and quality which is normal for a pop video as it is the most common genre.
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