This video by Jessie J fits in the amplification/ disjuncture genre category. It is quite unusual but the visuals are still relevent to the lyrics at some parts. She also lip syncs and has eye contact with the camera which keeps the viewer interested. The complex mise en scene is the key feature in this video and her fans would know that that is her style and matches her personality. Common pop conventions are used such as bright colours, unusual costumes, artificial lighting, good quality editing and complex camera shots and angles. Her body language and close up shots show her humour as well as other emotions she experiences throughout the video as the mood changes along with the lyrics of the song.
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