This video by Lenka is an illustration/ amplification text. It is quite simple but uses complex editing to add a different effect. The story is quite easy to follow and fits well into it's genre type. It uses all of the common conventions of a solo artist performance such as gestures, eye contact, expressions, close up lip syncs and unusual camera shots and angles. The variety of mise en scene is very effective as it makes the story more interesting and keeps the viewers hooked. The bright and vibrant colours also work well with the upbeat and positive song. Her costume is quite girls and fashionable and the complex editing adds humour as it makes the video more unique. The lyrics and beats of the music have a strong connection to the actions of the artists which shows it is also in the amplification category.
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