Analysis of Magazine Adverts - The Verve.

This magazine advert for the verve is very unusual. The image is very distinctive and almost creates a very dark, mysterious atmosphere. The lack of colour and different textures created makes the image quite disjunctive as there is no significant link to the single title. The image is very monotone and surreal as it looks like an abstract photo of the sky and a landscape. The contrast in black white and browns creates a very interesting tone as they work well together but emphasise the surreal elements of the photo. The darker border at the centre of the advert creates a main focusing point as the remainder of the background and photo just look like clouds. The layout is quite simple the the text is centralised as there are no separate images, just one that is used as a background. I like the simplicity of the colour scheme as it doesn't distract you from any other elements such as the text or the image itself. The type of shot used is a high angle, long shot. This is very effective as it makes you look at the image at a different perspective and makes you realise what it actually is even though it is quite abstract due to editing. Editing has been used very carefully to make this image look the way that it is. Alterations have been make to the colour and also the contrast has been increased so that it looks more dark and 'mysterious'. I will be using graphical elements in my own magazine advert as this is a common convention in the indie genre so these skills may be needed. I think the contrast between bright and dark in the image is what makes it so successful. The fonts that are used are very simple but still stand out. The band name and song title are centralised in the middle of the advert and this is purposely done as it is layered on top of a brighter area of the image so that the bold, black font can be seen. The font size is not too big but still big enough to see. This way you can focus on the image and the text and doesn't create one main focusing point. The song title is 'Love Is Noise' and you can see that there is no link to this and the advert itself. This is quite effective as it makes it more imaginative and leaves you to make your own decision of what it is trying to express. The more important information is located nearer the bottom of the magazine advert where the background is darker so a white font is used. The text is quite small and minimal but enough information is provided for the user to understand what it is that they are advertising. The information explains the download itself, exclusive information and their website. This is enough information to include because if there is too much text the viewer may get bored of reading it and will lose interest. Overall I think the design of this magazine advert is very appealing and interesting. I like how it has no clear link to the artist or single title which makes it so surreal. The textures that are created by the colour palette and editing skills makes it look more realistic and also makes a 3D aspect. The clear, bold font is also a success and the centralised alignment of the text also works well and creates more room for the viewer to focus on the image.