Analysis of Magazine Adverts - Foals.

I fine this Foals magazine advert very appealing and eye catching. The images are very unusual and the drawn designs are extremely detailed but have no significant relevance to the release of the new single which expresses the disjunctive aspect. The images relate to the font as the font also looks like it has been drawn so this ties the two elements together. I previously analysed on of Foals album covers which was also a drawn design which had the same font so this shows that it linked.  This drawn aspect seems to be very consistent throughout the indie genre so this is something I may consider when designing my digipack or magazine advert. The layout is quite organised as the image spreads over from right to left. This makes the text easier to read and also makes you focus more on the image itself. Some images seem to be clearer than others. Hearts, Sun and other elements of weather seem to be clear in the image so this may be linked to either the song or the album. I like how the vibrant purple background complements the whites, pinks and blacks and blues. The title instantly stands out as it is located in the top left hand side of the advert so even if the image doesn't explain the advert, the viewer can instantly see that it is Foals. The font style can also express this as it is mostly used for their other albums and singles text. There are no particular types of shots used as there are no photographs on the advert but I think the layering of the drawn images is very successful due to editing. Graphical elements have been used to create this collage effect and I personally think that this works very well. The images have no clear meaning to them and they also look quite child-like but there may be a link to the artist expressing a certain feeling memory or emotion. I think the font style used is one of the main successes of this magazine advert as it looks like it has been drawn out to the link to the image. If it was any bolder or a different colour, it would distract you from the image and it wouldn't work as well. The band name and single title stats off with a very big font to catch your eye then the text gradually gets smaller to provide additional information. This information is very important and is another thing that I will have to consider when designing my own magazine advert. It needs to tell the target audience when it is to be released, inform them of any exclusive tracks or versions, provide a website so they can look for further details and specifically what it is they are advertising. This advert does this very clearly. The information is specific although they could provide extra,  more exclusive information as text is very minimal. Overall the design is very effective. The images and text complement one another as they are of similar styles and the colour scheme makes the advert instantly stand out. Common indie conventions can be seen in this advert and I will adapt these when developing ideas on my own magazine advert.