Friday, 7 October 2011

Analysis Of Magazine Adverts - Laura Marling.

This magazine advert is very simple and basic but very effective. The use of abstract design can be seen which is a common convention in her type of genre. The neutral colour scheme works very well and complement the plain background and text. The image itself is quite unusual but I like how the dark patterns highlight the lighter flower in the centre which creates a focusing point and an interesting contrast. There is no direct link to the image and the artist which makes it more appealing and imaginative. The drawing expresses the detail that has been inputted to the image and helps emphasise the human shaped figure in the centre which shows it is appropriate to the album. The images are of natural forms as you can see leaves and tree like figures which makes it very unusual yet effective. This also merges into the human figure which adds a different aspect to the image and shows that it is quite disjunctive. The layout is also very simple as the image and text is centralised. This makes the advert more aesthetically pleasing and easier to read and look at. The colours work well together which also makes it a success. I like how the use of one single bright colour highlights particular elements of the image. There is no specific type of shot used as it is a drawing although the image does cover the majority of the the page which makes you focus on the image more closely. A lot of graphical elements have been used to create this magazine advert. Editing has benn used on the text to align the context and also the image would need to be edited so that it looks successful as a whole. I like how the font style works well with the image itself as it is quite feminine and the larger size makes it stand out immediately to the viewer. The overall effectiveness of this design is very eye catching and unique. I like how complex the image is and how well the text links to the genre of the artist and provides important and relevant information.

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