Research and Planning - (Beyonce - Who Run The World)

This is a very high budget video by Beyonce which fits in the amplification/ disjuncture genre. It uses the conventions of a band and solo artist performance. Beyonce could also be included of the idea of the 'star image'. She makes the record company a substantial profit through her songs and music videos as she is so popular worldwide. The conventions that are used demonstrate the effective use of camera movement and angles, editing, post production digital effects, lighting and mise en scene. Her look and style is very attractive which makes the viewers hooked. The choreography is also a huge part of the video and makes it successful as a whole. The close ups identify different features and show her facial expressions and emotions. The song is very catchy and the visuals have a strong link with the music. The theme of 'girl power' is expressed by the display of many women joining together to create a force. This is very clear throughout the video and works well with the song.

Research and Planning - (Avril Lavigne - When your gone)

This video fits into the illustration music video genre. The story is quite emotional and down beat and this is shown as the lyrics match the visuals. It is quite different to Avril Lavigne's other music videos as they are usually quite upbeat and positive which expresses her 'care-free' attitude. The same common conventions are used in a band and solo artist performance in this video. These are significant as they highlight the complex use of camera shots, camera movement, editing, lighting and mise en scene.

Research and Planning - (Jessie J - Nobody's Perfect)

This video by Jessie J fits in the amplification/ disjuncture genre category. It is quite unusual but the visuals are still relevent to the lyrics at some parts. She also lip syncs and has eye contact with the camera which keeps the viewer interested. The complex mise en scene is the key feature in this video and her fans would know that that is her style and matches her personality. Common pop conventions are used such as bright colours, unusual costumes, artificial lighting, good quality editing and complex camera shots and angles. Her body language and close up shots show her humour as well as other emotions she experiences throughout the video as the mood changes along with the lyrics of the song.

Research and Planning - (Kelly Clarkson - My Life Would Suck Without You)

This video by Kelly Clarkson is an illustration piece. It is quite a stereotypical pop music video as the story is easy to follow and is very upbeat and makes the viewers feel good. A variety of conventions are used which makes the video so successful as a whole. They help express her personality which makes the breakup so comical as you can see her emotions and feelings. Her style is very trendy which attracts the viewer's eye. Fast and complex editing is used as well as a variety of camera shots and angles which works well with the temp and genre of the song.

Research and Planning - (Lenka - The Show)

This video by Lenka is an illustration/ amplification text. It is quite simple but uses complex editing to add a different effect. The story is quite easy to follow and fits well into it's genre type. It uses all of the common conventions of a solo artist performance such as gestures, eye contact, expressions, close up lip syncs and unusual camera shots and angles. The variety of mise en scene is very effective as it makes the story more interesting and keeps the viewers hooked. The bright and vibrant colours also work well with the upbeat and positive song. Her costume is quite girls and fashionable and the complex editing adds humour as it makes the video more unique. The lyrics and beats of the music have a strong connection to the actions of the artists which shows it is also in the amplification category.



Research and Planning - (Dev - Bass Down Low)

This is an example of an illustration music video. The female electropop artist suits this music video as the music relates well to the visuals and lyrics. It looks like a normal pop video due to the use of conventions such as mise en scene, artificial lighting, effective editing and trendy outfits. There is no story to the video although there is a party atmosphere which is consistent in Dev's videos so this will appeal to her fans. Her look fits into the type of genre and her gestures and body language highlights her iconic attitude and personality. The camera movements and shots are also very effective and make the video more successful as a whole. the video looks at a higher standard and quality which is normal for a pop video as it is the most common genre. 

Research and Planning - (Vato Gonzalez - Badman Riddim)

This music video is an example of an amplification/ disjuncture text. It is very unusual but the artists still lip sync and the lyrics have a link with the visuals. The outfits that the artists wear are quite fashionable which shows their own style which fits into their own music genre but the costumes they dress up in adds humour and shows their personality. The music also has a strong links with the visuals as the artist's actions and gestures are always in time. Their facial expressions also links well to the music genre of the group. The quick editing and change in camera shots and movements makes the video more interesting and captivating. The mise en scene also works well as it separates the lip syncing of the artists to the more fun side of it when they are messing around with the props outside on the set. The animations also work well with the theme of the video as they act like villains. The bright colours create a positive and upbeat atmosphere and the post production digital effects add to the comical theme.