LP Records are a London-based independent record label launched in 1992. Since it's launch it has become widely successful as an established record label in Britain, Europe and America. It was formed as a separate division from the music magazine 'LP' and was launched to coincide with the rise of Britpop throughout the nineties, signing on various bands of this genre and gaining a reputation of launching these artists on a more global level. Within the last decade the company has moved into signing more indie-alternative and indie-rock artists and have again achieved much success, both in Britain and overseas. In the last five years the label has collectively achieved 17 number one singles and 8 number one albums in Britain alone. As an independent label they have proved very successful, forging links with Columbia and Sony Music to launch their bands more successfully. However, the companies new initiative in 2008 became to focus on bringing to light smaller bands and introducing them to a more specific and niche audience as oppose to a more global market. This involved creating various smaller venues in which these artists could play and allowing smaller scale releases to a more targeted audience.
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